| What is a day in the life of your audience member like? |
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A startup founder actively seeking venture funding faces a relentless day, beginning with early email and metrics reviews. Their core hours are dominated by back-to-back investor pitches, rigorous follow-ups, and meticulous data room management. In between, they squeeze in critical business operations, team leadership, and extensive due diligence, often working late into the night to balance fundraising demands with building and scaling their company. |
| What are they thinking? |
Hoping for a Miracle |
They're constantly thinking about how to effectively articulate their vision, problem-solution, market size, and team's unique capabilities to secure investment. Their mind is a whirlwind of refining their pitch, anticipating investor questions, strategizing next steps for each potential lead, and calculating runway and burn rate. They're also deeply focused on their product/service's progress, customer acquisition, and achieving key milestones to prove traction. |
| What are they feeling? |
Overwhelmed, too much in too little time needs to be accomplished |
They experience a wide range of intense emotions. There's optimism and excitement about their vision and potential impact, but also pervasive stress and anxiety due to the high stakes, frequent rejections, and the pressure of a ticking clock (limited runway). They feel resilience to bounce back from setbacks, coupled with moments of vulnerability and doubt |
| What are they doing? |
Looking desperately at the wrong place |
Their days are packed with a demanding mix of activities. They are pitching their startup to VCs (virtually and in-person), meticulously following up with potential investors, and diligently updating their data room with requested documents. Simultaneously, they are intensely working on their core business – developing their product, acquiring customers, managing their team, and "fighting fires" – all while strategically networking to secure warm introductions and refine their fundraising approach. |
| Think about your ideal customer: |
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| Who are they? |
A company of brilliant people with revenue and wanting to scale rapidly |
Organization with a high impact solution to a problem with scale and proven revenue stream |
| How big are they? |
30 to 50 |
10 to 40 |
| Are they in a relationship? Hopefully:) |
Hopefully:) |
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| What is their income level? Financially Stable |
Financially Stable |
Financially Stable |
| Do they have children? |
If yes, what ages 2,8 and 10 |
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| What is the their highest education level? |
Top Tier Business School Masters , PhD Preferred |
Top Tier Tech / Business School |
| what schools has your ideal customer gone too? |
Ivy League |
Ivy League |
| What is their profession? |
Fast moving high stakes business |
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| Do they own a business? If so, what is the annual revenue of the company? How many employees do they have? What kind of business is this? |
Yes, 2 to 100 employees in USA |
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| Personal Details |
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| What is their current salary? |
Minimum $250,000 |
Bootstrapped or funded by individuals |
| What are their political views? |
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| What are their religious views? |
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| What are their personal interests or hobbies? |
They want to uplift others, pay it forward |
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| Typical day in the life: |
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| What are their favorite brands? |
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| What are their favorite websites? |
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| What is their source for breaking news? |
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| What is their source for industry news? |
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| Which social platforms do they use (Facebook, Twitter, Instagram, LinkedIn, Clubhouse, TikTok, something else) |
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| Do they have personal goals? What are they? |
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| Do they have business goals? What are they? |
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| What are their goals for their family? |
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| It’s also important to get clear on the transformation they are seeking and will experience as a result of getting help from Nav Flow. Answer the questions below. |
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| How is their life going to be better or different as a result of working with you? |
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| What is the worst thing that could possibly happen to them if their problem is not solved? |
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| How would this make your customer feel? |
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| What would their friends think? |
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| What could happen to their career? Or their family? |
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| What could happen financially? |
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| What is your customer secretly afraid of? |
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| What keeps them up at night? |
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| What is the best thing that could possibly happen if their problem is solved? |
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| What would they be willing to pay almost anything for? |
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| How can your program match up to your customer’s real needs and desires? |
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| How can you help solve their problems? |
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| What are you trying to provide your customers? |
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| Now that you’ve answered all of those questions, create a short story about your ideal customer. Be sure to include: |
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| Details about their life |
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| Their professional background |
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| The impact their problem is having on them and their family |
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| Their frustrations |
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| Their needs |
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